Helix engaged me to develop a complete visual identity for a new pharmaceutical company. Working directly with the founders, I led the project from initial discovery through final production, creating a scalable brand system that could support packaging, marketing materials, and future business growth.

Helix needed a visual identity that balanced scientific credibility with a modern, approachable aesthetic. The challenge was creating a pharmaceutical brand that felt innovative and trustworthy without relying on the sterile visual language commonly seen in the category.

Drawing inspiration from the structure and movement of DNA, I developed a visual identity system centered around connection, innovation, and precision. The resulting brand combines contemporary typography, a vibrant colour palette, and a flexible graphic language capable of scaling across packaging, marketing materials, and future product extensions.

CD: Sam Skaftouros

• Brand Strategy

• Logo Design

• Visual Identity System

• Packaging Design

• Brand Guidelines

• Marketing Collateral

• Production Artwork