Halo House of Beauty

Halo House of Beauty approached me to develop a complete visual identity and marketing toolkit for their Toronto-based beauty business. Working directly with the founder, I led the project from brand development through implementation, creating a cohesive visual system that could be applied across print, social media, and in-salon communications.

Halo needed a professional and distinctive visual identity that would stand out in Toronto's competitive beauty market. The brand required a premium aesthetic that could attract new clients while remaining approachable and adaptable across digital and physical touchpoints.

I developed a contemporary identity system built around elegance, consistency, and flexibility. The visual language was designed to scale across social content, printed materials, and future business growth while maintaining a recognizable and cohesive brand presence.

CD: Sam Skaftouros

• Brand Strategy

• Visual Identity

• Logo Design

• Print Production

• Social Media Design

• Marketing Materials

• Creative Direction